Nokia to Stop Mobile Phones Production

Nokia's new CEO Rajeev Suri took the stage on
November 14, and mapped out the future of the
Finish telecommunications giant after its phone
business got acquired by Microsoft.
First off, as sad as this sounds, and despite
some unsubstantiated rumors, Nokia doesn't plan
on making phones anymore. "We are not looking
to a direct consumer return to handsets per sell,"
were his actual words. Still, there is a silver
lining, and it is that there is an extremely high
interest in licensing the brand, he added, so at
some point in the longer term the Nokia name
"will return to the consumer world." Now,
whether this will be with phones, or other
devices and maybe services, remains to be seen,
but the hopes that Nokia will quickly start
churning out Android handsets seems dead and
buried now.

As for the other aspects of the company, the
CEO mentioned that it won't have its HERE
brand of navigation software compete directly
with Google Maps, but instead rely on third-
party licensees like Amazon, Microsoft or
Yahoo, in business-to-business partnerships.
We'd say that with the release of the beta app
for Android and iOS this ship had sailed, as the
app offers options lacking in Google Maps, like
offline navigation, but whatever rocks the boat.
Nokia's CEO expects that all three business
units - Networks, Technologies and the mapping
business - will be returning to growth and
profitability very soon, but it's the end of the
line for Nokia phones piece that strikes us the
most in the end.

Posted by Ogwuche Abel on Tuesday, November 18, 2014 - Rating: 4.5

Title : Nokia to Stop Mobile Phones Production
Description : Nokia's new CEO Rajeev Suri took the stage on November 14, and mapped out the future of the Finish telecommunications giant after i...

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