Traffic Extimation Services For Blogs & How to use them

Now there are a bunch of
traffic estimation services (like
Alexa, Compete, Quantcast,
etc.) from where you can
obtain statistics (page views +
unique visitors) of almost any website for free
but is the
data accurate? I did a rough
comparison using actual data
from Google Analytics data and
here are the results: 1.Alexa – Alexa won't tell
you the actual page views of
a site but an estimate of the
percentage of Internet users
that may have visited your
site during a given period. Now
assuming that the number of Internet users did
not changed
drastically in the past 6
months or so, a site's reach
as determined by Alexa can be
proportional to the unique
visitors. Verdict: The Alexa chart pattern for my
blog is fairly
similar to Google Analytics
which is actually very
surprising. Google Trends vs Google Analytics
2.Trends for Websites – Google Trends uses
data from
Google search, Google Analytics
and other third-party market
research services. Since Google
search is the largest source of
traffic to most websites (especially those in the
tech
domain), Trends for Website
can give a fairly accurate
estimate of site traffic. Verdict: Google Trends
estimation of "daily unique visitors" can get
very close to actual numbers but the only
problem is that Trends
doesn't provide data for low-
traffic websites. 3.StatBrain – This is the only
service that claims to
provide a count of daily
visitors to any website.
StatBrain does so using data from a number of
external
sources like Alexa Rank,
backlinks in Google, location of
web server, etc. Verdict: StatBrain says that
Digital Inspiration gets around 33k unique
visitor per day which is definitely on the lower
side but still not a very bad
guess.compete web traffic 4.Compete – You can
use Compete to estimate the total
US traffic for nearly every site
on the web. Compete uses
data from ISPs, their own
toolbar and other data source
to calculate the unique visitors and hits (or
pageviews) of a
site. Verdict: Very close to actual
data but limited to visitors
from US only so you won't
get the true picture for an
international website. 5.QuantCast – Like
Compete, QuantCast too gives an
estimate of hits and unique
visitors along with visitor
demographics. Verdict: Data is not available
for all websites and also less accurate than
Compete (at least for Digital Inspiration)
though the situation may be
different for quantified sites. google ad planner
traffic 6.Google Ad Planner – This is my
favorite tool that is
both accurate and
comprehensive. You get to
know the traffic of any
website in a particular
geographic region (or worldwide), average
number of
visits per visitor, total page
views, unique visitors and the
broad category of that site. Here's how you can
use
Google Ad Planner to
determine the traffic of any
website: 1. Click the "Begin Research"
tab in your Ad Planner
dashboard. 2. Type the URLs of all
websites that you want to
research in the "Sites Visited"
section of "Online Activity" 3. You'll see that all
those
sites now appear on the right
side. Click the name of the site
to view the traffic and
demographic details of that
site. Verdict: Highly recommended. Bonus Tip:
If you need to check the rankings of any
website on multiple services in
one go, try Dataopedia or Attention Meter.
Both these services offer traffic graphs
from Alexa, Compete,
Quantcast, etc. on the same
page.





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Posted by Kaesy Nwosu on Wednesday, October 22, 2014 - Rating: 4.5

Title : Traffic Extimation Services For Blogs & How to use them
Description : Now there are a bunch of traffic estimation services (like Alexa, Compete, Quantcast, etc.) from where you can obtain statistics (page v...

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