All mobile marketers need to know about ios8

Every year, Apple evolves the mobile OS that
powers their iPads and iPhones with an annual
iOS update. With developers constantly
pressuring Apple for help to get downloads for
their apps, users clamouring for new features
and Apple’s need to create an environment in
which they can support their broader business
aspirations, iOS will (to varying degrees)
receive a bundle of new features and a general
polish to help keep up with the competition.
And marketers are one of the groups that
regularly benefits from the upgrades. From the
introduction of new stats in iTunes connect to
the arrival of a new editorial focus within the
store, the marketing element of the mobile
mix is never neglected by Apple.
This is certainly the case in iOS 8. The new
features that Apple have introduced into the
iOS 8 ecosystem have made some really
profound changes to the way that users can
find apps on their phone as well as how they
react to them in the store. So to help you out
when marketing your app, we’ve gone through
the OS with a fine tooth comb to create the
following video which will highlight all the
major updates to the OS from a marketing
perspective. Whether it is looking at the value
of app promos or showing off the importance
of trending searches, we’ve given you a firm
run down of all the things that will affect the
way your app is searched for and displayed in
the store.

Posted by Kaesy Nwosu on Friday, October 24, 2014 - Rating: 4.5

Title : All mobile marketers need to know about ios8
Description : Every year, Apple evolves the mobile OS that powers their iPads and iPhones with an annual iOS update. With developers constantly pressur...

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